Madison – 330 S. Whitney Way 608-238-5800
Milwaukee – 4615 W. National 414-212-8700
Racine – 4621 Washington Ave. 262-898-3900




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Affordable Family Insurance speaks your language

Straight talkers and good listeners in Madison, Milwaukee and Racine. Hablamos Español.

Enter the jargon-free zone

Why does the insurance industry make insurance so confusing? So much industry jargon and specialized terminology! And how can you know you’re making good decisions if you don’t understand half of what your insurance agent is saying to you?

At Affordable Family Insurance, we believe that you shouldn’t feel like you need to be an insurance expert in the language of insurance to make good decisions about insurance. What you do need is an insurance agent who will speak to you in your language. The language you think and speak in. Plain English.

Two-way communication

Affordable Family Insurance doesn’t want to you to buy insurance. We want you to buy the right insurance. That’s why we take the time to listen to you. To ask you lots of questions. To answer all of your questions.

The only way we can recommend the insurance that’s right for you, your family, and your business is to learn about you. To find out what’s important to you, what you care about, what you worry about, what you want, and what you need.

Our Clients Say...

Policies that meet our needs
We recently switched to Affordable Family Insurance for our auto and homeowner's insurance. Dennis Bertz tailored our policies to our needs at excellent prices. Going with Affordable Family Insurance was an excellent choice for us, and I highly recommend their services.
Jeff Bitgood, Ganesha Consulting, LLC, Madison, WI