
Affordable Family Insurance has four locations: Madison, Milwaukee, Racine, and De Forest, Wisconsin. Hablamos Español.
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Insurance protects what you value. The insurance agent you choose must be someone who always acts in your best interests. He should be knowledgeable, experienced, and show good judgment. You must be able to trust him. For advice about how to choose an insurance agent, click here.
Before you meet with the agent, you should think about (1) how much risk you want the insurance company to assume for you and (2) how much risk you want to assume for yourself. (To learn more about how insurance companies assume risk, see How insurance works.)
The more risk you are willing to assume for yourself, the lower your payments to the insurance company will be. The risk that you are willing to assume for yourself is called a deductible. If you are willing to accept a high deductible, your insurance payments will be lower, but if disaster strikes, you will end up paying more of the costs yourself. (To learn more about deductibles, see How insurance works.)

If you want your agent to give you good advice, he must be able to trust you to give him good answers to his questions. He must be confident in your ability to make good choices for yourself and for your family. You should come to your meeting prepared to give him truthful and complete information, so that he can recommend the policies that are best for you.
When you make an appointment with an insurance agent for the first time, ask him if there is anything you should bring with you to the meeting.
So, it’s a good idea to come to the meeting with the information you need to answer his questions.
Insurance expert
Dennis Bertz knows insurance companies, which ones work hard for their clients and which ones will give the biggest bang for the buck. Dennis can answer your questions and give you some peace of mind.
-- Mark Porter, MAP Graphic Design, Madison, WI