Madison – 330 S. Whitney Way 608-238-5800
Milwaukee – 4615 W. National 414-212-8700
Racine – 4621 Washington Ave. 262-898-3900




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Free Child ID Kit

Protect Your Children!

The FREE Child ID Kit helps protect your children:

  • Fingerprints
  • DNA
  • Distinguishing Features
  • Dental Records

All at your fingerprints IF you ever need it. Parents can keep each Child ID Kit confidentially at home in their safe deposit box.


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Affordable Family Insurance speaks your language

Straight talkers and good listeners in Madison, Milwaukee and Racine. Hablamos Español.

Enter the jargon-free zone

Why does the insurance industry make insurance so confusing? So much industry jargon and specialized terminology! And how can you know you’re making good decisions if you don’t understand half of what your insurance agent is saying to you?

At Affordable Family Insurance, we believe that you shouldn’t feel like you need to be an insurance expert in the language of insurance to make good decisions about insurance. What you do need is an insurance agent who will speak to you in your language. The language you think and speak in. Plain English.

Two-way communication

Affordable Family Insurance doesn’t want to you to buy insurance. We want you to buy the right insurance. That’s why we take the time to listen to you. To ask you lots of questions. To answer all of your questions.

The only way we can recommend the insurance that’s right for you, your family, and your business is to learn about you. To find out what’s important to you, what you care about, what you worry about, what you want, and what you need.

Our Clients Say...

Insurance expert
Dennis Bertz knows insurance companies, which ones work hard for their clients and which ones will give the biggest bang for the buck. Dennis can answer your questions and give you some peace of mind.
-- Mark Porter, MAP Graphic Design, Madison, WI